Storytelling that moves brands and the humans behind them.
Two decades guiding executives, athletes, and celebrities through the moments that matter — from courtside to earnings calls. I grow audiences with intuitive strategy, refine with results, and bet on the unexpected.
Selected Work
Brands I’ve Worked With
What I Do
Team Leadership
Teams built around benchmarks — and the hardware to prove it: two-time NBA Digital Innovator of the Year, three straight years as the league’s #1 social brand, and $1M+ productions that shipped on time and over goal.
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Partnerships & Talent
From T-Mobile Park and the Home Run Derby to collaborations with creators like Marques Brownlee and Mark Rober — I live where relationships become content. And when the light’s on, direction is earned, not demanded: build the rapport, hold the room, and anyone gives you a real take — Shaq, Luka, Jada, Cardi B.
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Creative & Content
Different is better than better. While everyone zigs, I zag — change the perspective, change the result. From the whiteboard to the final export, I make the ideas and then I make the things, in whatever medium the story deserves.
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Sidelines, red carpets, board rooms: camera in hand, publishing in real time, directing the moment while it’s still happening. The louder it gets, the calmer I work — composure isn’t a trait out there, it’s the job.
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